adidas Badminton - It's a new game
adidas goes head on into the biggest Asian participation sport - the first complete adidas Badminton range will be available from March 2013
The Hongkong based licensee KWCC will manufacture and sell adidas Badminton hardware and accessories globally from 2013 through its worldwide distribution network.
The company boosted its Badminton expertise by hiring experienced sports engineers, developers and sales competences in 2011 and has since worked hard on producing an innovative hardware range. The core range consists of 27 rackets in 4 different benefit pillars: adizero, adipower, Switch and Precision.
The hardware range will also include a newly developed shuttlecock incorporating both nylon and feather. On top there will be a complementary range of of grips, strings, bags and accessories. KWCC will also be the global distributor for adidas Badminton apparel and footwear, thus offering a full range of products from March 2013 through its worldwide distribution network.
From the start adidas badminton has a complete product range developed and designed to excite the badminton community and make athletes better from top level to beginners. We even aspire to go beyond that - bringing new players to the game... adidas badminton is coming, it's a new game!